Put your full prices on your website as ordinary text, with VAT and any compulsory charges included. Group them the way customers buy: single minutes, courses, memberships and spray tans. Then say plainly what each one includes and when it runs out. A customer who can’t find a price tends to phone someone else, and that someone might be us.
We run three tanning salons, and minutes and courses take more explaining than most owners expect. At Luxe Glow Studio, we gave them their own page. It covers how a balance works, how course tiers differ and where to check what’s left.
A layout that works
Start with a short table, since long lists are hard work on a phone. For real examples, see how the salons in our list of websites worth copying set theirs out. These prices are made up, so don’t copy them.
| Option | Price | Good to know |
|---|---|---|
| Pay as you go | 80p a minute | All standard beds |
| 60-minute course | £39 | Lasts 6 months |
| 60-minute premium course | £55 | Premium beds included |
| Monthly membership | £40 a month | 3-month minimum, £120 in total |
Under the table, add a line or two on anything that changes the price, such as which beds use a premium balance. Keep spray tans in their own section so nobody has to scroll past sunbeds to find them.
What UK price rules expect
The Competition and Markets Authority’s price guidance says a page on your website can count as an invitation to purchase, even if nobody can buy from it. That means your website should show:
- The total price, including VAT and any other unavoidable charge.
- For a rolling monthly plan, the full monthly price.
- For a minimum term, either the whole contract price or the monthly price with the number of months.
So “£40 a month” alone isn’t enough for that three-month plan. A compulsory joining fee needs to be clear up front too, because it’s part of what the customer must pay.
Still deciding whether to offer one? Our memberships guide covers the plan, the sums and collecting payments. New rules on subscriptions are coming too. The government published draft guidance and draft regulations in October 2026, and they still need Parliament’s approval. If you sell auto-renewing memberships, keep an eye on them. This guide is general information and isn’t legal advice, so ask your adviser about your own terms.
Spell out the terms
Most awkward conversations at reception start with a term nobody read. Answer these on the page:
- When does a course expire?
- Which beds can it be used on?
- Can it be shared or transferred?
- Can it be refunded?
- How do customers check what’s left?
- How do they cancel a membership?
Write the answers in the words you’d use at the desk. If your terms differ between offers, say which applies to which.
Things to leave out
Advice on how long to tan. A course size is a price, and it shouldn’t read as a suggested session length. Keep that conversation in the salon.
Health claims. Your price page is marketing, so the Advertising Standards Authority’s sunbed advice applies. Only say “best value” if you can back it up, and never say “safe”.
Pictures of price lists. A photo of your poster is a pain to read on a phone, and you can’t update it in ten seconds.
“From” prices with nothing behind them. If you say “from £5”, show what the £5 buys.
While you’re on the page, add your 18+ rule near the sunbed prices. Under-18s can’t use commercial sunbeds anywhere in the UK, as UK Health Security Agency advice explains.
Keep it up to date
Give one person the job of updating prices, and put it on the list whenever your till changes. Check the website, your Google Business Profile, your booking system and any social posts on the same day. Customers will always quote the cheapest one back to you.
If you’re planning a new site, add your price list to your website brief, then run through the launch checklist. Our guide to getting more customers shows where prices fit in the bigger picture.
Sources
Checked on 30 October 2026: