TSW: Tanning Salon Websites, home

TSW / Salon growth system

Your salon. Your website. Your app.The growth engine
behind your salon.

Loyalty. Retention. Referrals. Offers.
Around the software you already run.

Loyalty and salon credit, QR onboarding, referrals, offers and campaigns, customer engagement, staff tools and honest reporting — the reasons customers come back, built around the way tanning salons actually operate. Loyalty is live in a real salon; try every module below with a demo one.

Live pilot — Luxe Glow Studio How the pilot works →

One salon system connecting customers, bookings, equipment, marketing, stock and staffGlow TheoryDEMO SALONCUSTOMERSBOOKINGSEQUIPMENTMARKETINGSTOCKSTAFF
Interactive demonstration Your salon's name, demo data — nothing on this page is connected to a real salon.

System overview

Glow Theory
system status.

Seven parts of one salon, each a tap from the part you're looking at. This is an interactive demonstration — no real booking system, till or equipment is connected.

Get them in.
Get them back.

Your website and local SEO bring customers in. Your app, loyalty and marketing bring them back. That's the whole job, and it's why the three layers are built as one. This page is the third layer — the one that brings them back.

Loyalty. Salon credit. QR onboarding. Referrals. Offers. Engagement. Staff tools. Reporting.

One growth engine, around the system that runs your salon.

The system · three areas

Three areas.
One system.

Customers, operations and growth run on one data model — a change in one place shows up everywhere it should, and only to the people who should see it. Growth is the part proven in the Luxe Glow pilot; the rest is demonstrated below.

  1. Customer experience

  2. Salon operations

  3. Growth

Customer view · Staff view · Owner view. Customers never see private service notes, fault records, staff logs or other customers. Try the View as switch on Bed Health and Salon Live.

Salon operations · Flagship

Know your beds.

Hours. Servicing. Cleaning. Faults. All in one place — for the people who look after the beds, not a paper log behind the desk.

Interactive demonstration · Demo dataIntegration required
Salon statusGlow TheoryDemo salon

8 beds 7 online 1 attention

Room 01 · Lay-down

megaSun K11

Serial DEMO-0001 · demo record

Online
megaSun K11 Loft sunbed in a dark tanning room, canopy lit in violet and red
megaSun K11 · Our own photo · Luxe Glow Studio — an approved photo of the model, not this demo salon's room.
Lamp hours

612 / 800 h

Normal

Threshold 800 h, warning at 720 h — demo configuration, set by your salon or engineer, not by TSW. Updated today 08:04.

Configured threshold
800 h Demo configuration
Installed
14 FEB 2026
Last service
02 AUG 2026
Last check
Today 08:04 · Jess
Next inspection
12 days
Last clean
14:36 · Sarah
No faults reportedAll equipment normal on this bed.
Machine page →Customer guide →

Room

Log check

Checked today

Your salon sets this list. It records what staff checked — it doesn't replace manufacturer or legally required maintenance.

Room

Report a fault

What's wrong?
Photo

Photo upload comes with the staff app build. For now, describe it in the notes.

TSW doesn't diagnose equipment. This records what staff saw, marks the bed for attention and lets the owner call the right engineer. Demo: notes are kept only on this screen and are never stored or sent.

Room

Service history

    Every record keeps the date, time, who did it, notes, an attachment slot for job sheets and where the record came from. All records here are demo data.

    Need an engineer?

    Request engineer

    Customer experience · Salon Live

    What's available right now?

    Customers see which beds are free before they walk over — and the salon takes fewer "Is the K11 free?" calls. The team changes a bed's state; the board updates straight away. Demonstration only: not part of the Luxe Glow pilot, and it needs your booking system or staff updates before it can run for real.

    Demo availabilityIntegration required
    SalonGlow Theory

    5of 8 beds free

    Demo availability

    2 in use 1 being cleaned 0 offline

    1. Room 01megaSun K11Lay-down
      AvailableFree now
      View bed guide, Room 01
    2. Room 02megaSun K9SLLay-down
      In useAvailable in approx. 8 min
      View bed guide, Room 02
    3. Room 03megaSun T9Stand-up
      AvailableFree now
      View bed guide, Room 03
    4. Room 04Luxura JewelLay-down
      AvailableFree now
      View bed guide, Room 04
    5. Room 05megaSun K9SLay-down
      AvailableFree now
      View bed guide, Room 05
    6. Room 06Luxura V6Stand-up
      Being cleanedBack once the team has finished
      View bed guide, Room 06
    7. Room 07Ergoline Prestige LightvisionLay-down
      AvailableFree now
      View bed guide, Room 07
    8. Room 08Luxura JewelLay-down
      In useAvailable in approx. 14 min
      View bed guide, Room 08
    How it connects

    Availability comes from the salon's booking system or from the team updating a bed — whichever the salon uses. In this demo it's staff updates only. Times are estimates, and nothing on this board is a live feed.

    Booking system · not connected

    Customer experience · QR Bed Guide

    Scan the bed.
    Know the bed.

    A code in each room opens a guide to that bed on the customer's phone — the salon's own words, a button to call the team, and private feedback afterwards. No app, no login.

    Interactive demo · Demo dataCan go live with your site
    Scan for your bed guideRoom 01megaSun K11Illustration — not a working code

    Scan simulator: choose a room

    Open the phone view →
    • Guide copy is written by the salon. Add your own photos, or a diagram the manufacturer has licensed to you — TSW never copies manuals.
    • "Report a problem" lands in Bed Health for the team. Customers never see faults, fixes or service notes.
    • Feedback goes privately to the salon. Any review invitation is offered to everyone, whatever they rated.

    Room 01 · You're using

    megaSun K11

    Lay-downDemo · Glow Theory

    Controls

    Your session is set for you at reception. The team will show you how to start and stop on this bed — the salon adds its own photos of this bed's controls here.

    Add your own photos or a manufacturer-licensed diagram here

    Cooling

    Feeling too warm? Tell a member of the team and they'll help you get comfortable.

    Audio

    If this room has music, the salon explains how to use it here.

    Eye protection

    Always wear the eye protection provided. Ask a member of the team if you haven't been given any.

    Lotions

    • Glow Theory Face LotionFaceIn stock
    • Glow Theory Bronzing LotionBronzing lotionLow stock
    See the Lotion Wall →

    Need help?

    Questions about your session? Ask a member of the team.

    How was your visit?

    Choose one

    Private to the salon team — never published. Demo: nothing you type is stored or sent.

    Fair reviews. Everyone who leaves feedback is offered the same Google review link, whatever they rated. The salon never asks only happy customers.

    Customer experience · My Glow

    Everything a member
    asks the desk.

    Balance, next booking, membership and rewards — in a private portal on the member's own phone. Shown here with a fictional member, Sophie.

    Demo customer dataIntegration required
    Glow TheoryMy Glow

    Demo customer data · Sophie is fictional

    Hello, Sophie

    Ultimate member
    Balance / credit47Account balance
    Reward points840Glow Club
    Next booking

    Today 18:20

    megaSun K11 · Room 01

    Membership
    Ultimate
    Favourite experience
    megaSun K11
    Birthday reward
    Available

    Customer experience · Retail

    The Lotion Wall

    Your retail shelf, online. Customers see what's in stock and reserve it for collection — so the sale isn't lost when the desk is busy.

    Interactive demonstration · Demo dataCan go live with your site
    Glow TheoryDemo shelf

    • Face

      Glow Theory Face Lotion

      £18.00 Demo price

      In stock
    • Bronzing lotion

      Glow Theory Bronzing Lotion

      £32.00 Demo price

      Low stock
    • Aftercare

      Glow Theory After-Tan Moisturiser

      £16.00 Demo price

      In stock
    • Sunless

      Glow Theory Sunless Mousse

      £24.00 Demo price

      In stock
    • Moisturiser

      Glow Theory Tan Extender

      £19.00 Demo price

      Out of stock
    • Sunless

      Glow Theory Face Drops

      £22.00 Demo price

      In stock

    Your reservations No products reserved yet.

    Demo shelf. Glow Theory and its products are fictional. Stock shows as a status only — live counts need a connected till. A reservation is a request the salon confirms; nothing is sent from this demo.

    Product

    Product

    Reserve at salon

    Reserve for collection

    Product
    —
    Salon
    Glow Theory Demo
    Your contact (optional)

    Demo: nothing you type is stored or sent. On a live site the salon uses this only to confirm your reservation.

    Product

    Ask the team

    Which lotion suits you is a conversation, not a product page. The team will talk it through with you.

    Your salon system

    Most salon websites
    stop at Book now.
    Ours can start there.

    Add the features that fit how your salon runs. Every one is an optional add-on — ask about any of them; nothing here changes your website price.

    Your salon

    Salon system

    Optional add-ons · ask about any feature · no prices until you've told us what you need.

    Build this for real

    Customer experience · Salon answers

    Ask the Salon

    The questions a salon answers every day, answered from its own approved information — and a person for everything else.

    Interactive demonstration · Demo dataCan go live with your site

    Popular questions

    Glow TheoryApproved answers · demo

    Tap a question, or ask your own below. Every answer here is one the salon has written and approved.

      Demo: your question stays on this screen. It isn't stored or sent, and no AI writes the answers.

      Answers come only from Glow Theory's approved salon information. Anything about skin, health or session times goes to a person.

      All approved answers (10)
      Which beds do you have?
      We have 8 beds, each in its own room. The team will show you around when you arrive.
      • Lay-down: megaSun K11, megaSun K9SL, Luxura Jewel, megaSun K9S, Ergoline Prestige Lightvision
      • Stand-up: megaSun T9, Luxura V6
      How much are sessions?
      Our prices are on the price list — single sessions, courses and memberships. Prices are set by the salon. See prices →
      Do I need to book?
      Walk-ins are welcome for sunbeds. Spray tans are by appointment so we can have the booth ready for you.
      Do you have stand-up beds?
      Yes — stand-up beds: the megaSun T9 and Luxura V6. Ask the team if you'd like to try one.
      Do you offer spray tan?
      Yes — light, medium or dark, applied by the team in a private booth. Book ahead so we can fit you in.
      Where can I park?
      There's parking close to the salon. The salon adds its own directions and parking notes here.
      What time do you close?
      Our opening hours:
      • Monday: 09:00 – 20:00
      • Tuesday: 09:00 – 20:00
      • Wednesday: 09:00 – 20:00
      • Thursday: 09:00 – 21:00
      • Friday: 09:00 – 21:00
      • Saturday: 09:00 – 18:00
      • Sunday: 10:00 – 16:00
      How do memberships work?
      Memberships are a monthly plan with member offers. The team will explain the options and what each one includes.
      What should I expect on my first visit?
      The team will welcome you, go through a short consultation, show you the room and explain everything before you start. Just ask if anything's unclear.
      Can I speak to someone?
      Of course — here's how to reach the team. Ask at the desk, or use the salon's contact details.

      Growth · Glow Club

      Loyalty that pays out
      at reception.

      Points on the sales your salon chooses to make eligible, plus referrals, birthdays and salon events — building into credit and rewards members actually want.

      Demo customer dataLive in the Luxe Glow pilot
      Glow ClubDemo customer data

      Sophie · Ultimate member

      840 points

      Next reward1,000 points

      160 points to go.

      Birthday reward
      Available
      Friends referred
      3
      Points held
      0

      Birthday treat: [Salon configured].

      How you earn

      Points for the things that matter.

      1. Eligible salon purchases (tanning included, if you choose)
      2. Retail purchases
      3. Referring a friend
      4. Your birthday
      5. Salon events

      Your salon chooses which sales are eligible — including tanning, if you want it to.

      Your salon sets how many points each one is worth and what the credit is worth at the desk.

      Select a reward

      840 points to spend.

      • 10% off any lotion600 points
      • Free aftercare mini800 points
      • Priority booking for a week900 points60 more points needed
      • £5 off a spray tan1,000 points160 more points needed

      Selecting holds the points until the reward is used at the desk. Demo — nothing is issued.

      Referrals

      Bring a friend.

      A personal link to share. When a friend visits, you both get a reward — chosen by the salon.

      Your friend gets
      [Salon configured]
      You get
      [Salon configured]

      Bring a friend

      Share your link

      Your codeGLOW-7Q2D

      Your friend gets
      [Salon configured]
      You get
      [Salon configured]

      The salon chooses both rewards — salon credit, a retail treat or money off a spray tan, for example. Demo: glowtheory.example isn't a real site, and nothing is shared or tracked.

      Growth · Team & shout-outs

      Put names
      to faces.

      Customers meet the team before they arrive — and can thank the person who looked after them. Recognition stays kind, internal and consent-led.

      Demo · fictional teamCan go live with your site
      • Evie

        Salon team

        Favourite bed
        megaSun K11
        Favourite lotion
        Glow Theory Face Lotion
        Ask me about
        Premium equipment
      • Sarah

        Salon manager

        Favourite bed
        Ergoline Prestige Lightvision
        Favourite lotion
        Glow Theory After-Tan Moisturiser
        Ask me about
        Memberships and courses
      • Jess

        Spray tan specialist

        Favourite bed
        megaSun T9
        Favourite lotion
        Glow Theory Sunless Mousse
        Ask me about
        Spray tan shades

      After your visit

      Send them a shout-out.

      Who looked after you?

      Demo: your comment is never stored or sent — it's cleared the moment you press send.

      Shout-outs go to the team's internal wall — switch View as to Staff to see it.

      Customer experience · Before you fly

      Holiday Mode

      Tell the salon when you fly. You get a countdown and the salon visits worth planning — the team takes care of the details.

      Interactive demonstration · Demo dataCan go live with your site

      When do you fly?

      Your date and destination stay on this screen. Nothing is stored or sent.

      Plan your salon visits

      Everything here is booked or bought through Glow Theory. The team plans the details with you.

      1. Spray tan

        Light, medium or dark, applied by the team. Book it before you fly — the team will help you pick the day.

      2. Products

        Aftercare and sunless from the salon's shelf — reserve them to collect when you visit.

        • Glow Theory After-Tan MoisturiserAftercare · £16.00 (demo price)In stock
        • Glow Theory Sunless MousseSunless · £24.00 (demo price)In stock
        • Glow Theory Tan ExtenderMoisturiser · £19.00 (demo price)Out of stock
        • Glow Theory Face DropsSunless · £22.00 (demo price)In stock
      3. Appointment

        Not sure what you need before you go? Book a time with the team, or pop in — they'll plan it with you.

      4. Preparation information

        Glow Theory's own spray-tan guidance

        • Exfoliate the day before and arrive with clean, moisturiser-free skin.
        • Wear loose, dark clothing to leave in.
        • Wait 6–8 hours before showering, then moisturise daily to make it last.
      5. Reminder

        In a live site the salon sends you a reminder — demo, nothing stored.

      Planning sunbed sessions? The team will talk you through it in the salon.

      Your salon software

      Keep the system that runs your salon.
      Add the system that grows it.

      Most salons already run operational software for the till, bookings, minutes and bed control. We're not asking you to replace it. TSW is being designed to complement the system that runs your salon — the digital customer experience sits around it.Most studios already run software for the till and bookings. We're not asking you to replace it. TSW is being designed to complement the system that runs your studio — the digital client experience sits around it.

      Current proven pilot: Salon Tracker — customer-account hand-off and sales-report matching / import (Luxe Glow Studio).

      • Customers are handed to the salon's own account system for minutes, courses and bookings — the app doesn't keep a second copy.Clients are handed to the studio's own account system for packages and bookings — the app doesn't keep a second copy.
      • Loyalty points are awarded from the salon's sales reports through a staff-reviewed matching workflow. It is not an automatic API or a live sync.
      • Other platforms: nothing is claimed until it's built and proven in a real salon.

      What we deliberately don't build: a till / POS, a bed controller or T-Max replacement, accounting, a second tanning-minute ledgera till / POS, accounting, a second package ledger. The architecture stays provider-neutral; integrations are named only once they're proven in a real salon.

      Live pilot — Luxe Glow Studio

      Loyalty, proven
      in a real salon.

      Luxe Glow Studio is running the TSW salon app and growth system with real customer accounts, loyalty, rewards and a Salon Tracker sales-report workflow — alongside the salon's own booking and minutes system, not instead of it.Luxe Glow Studio is running the TSW salon app and growth system with real customer accounts, loyalty, rewards and a Salon Tracker sales-report workflow — alongside the salon's own booking system, not instead of it.

      • Real customers join by scanning a QR at the desk, then register their salon account with the salon's own system.
      • Glow Points are awarded from the salon's sales reports: eligible sales are matched to members in a staff-reviewed import — no automatic API, no live sync.
      • Points become salon credit that customers redeem at reception, confirmed by staff, with cancellations and refunds handled in the ledger.
      • The app carries Luxe Glow's brand — its wordmark, colours and type — not a TSW template.
      Read the case study

      Planning a scheme of your own? Read our tanning rewards and loyalty ideas, see how our loyalty scheme works, check how it fits Salon Tracker, or read how to get more tanning customers.

      Roadmap · not available today

      One view of the whole salon.

      Where marketing, website, app and loyalty eventually meet: a single owner dashboard, fed by the three layers. It's the direction, not a feature you can switch on today.

      • Website visitors
      • App engagement
      • New loyalty members
      • Referrals
      • Tracked sales
      • Rewards redeemed
      • Lapsed customers
      • Campaign opportunities
      Campaigns · roadmap

      One offer.
      Everywhere.

      Create an offer once. Put it everywhere your customers are. Today, offers can appear across your website, salon app and in-salon marketing. Next we're bringing push notifications, WhatsApp and one-click campaign distribution into the same system.

      Example campaignIllustration
      Cream of the month

      Double Glow Points on this month's lotion, 1–31 October. Reserve in the app, collect at the desk.

      • WebsiteOffer shown on the salon's site✓ Today
      • AppOffers screen and home card✓ Today
      • In-salonCounter card / screen, where applicable✓ Today
      • PushComingComing
      • WhatsAppComingComing

      Campaigns that bring customers back

      • Cream of the week / monthRetail push with points on the featured lotion
      • Black FridayCourse and package offers, time-boxed
      • New product launchIntroduce a lotion or a new bedIntroduce a lotion or a new shade
      • Member exclusiveSomething only Glow Club members can claim
      • Referral campaignA limited window where referrals earn more
      • Come-back campaignA reason to return for customers who've gone quiet
      Today
      Offers on the website and in the app (added by the salon, shown to members and visitors), in-salon material, points on eligible sales, referrals.
      Roadmap
      Create once and distribute everywhere; push notifications; WhatsApp; scheduling; campaign results in the owner view. Not available today.

      Built to connect

      Honest about
      where data comes from.

      Every value in the system knows its source: demo, entered by the salon, connected or live. Only live data is ever called live. If a feed isn't connected, the screen says so — it never shows a made-up zero.

      • Your salon software / booking system — the customer's own account for minutes, courses and bookingspackages and bookings (a secure hand-off, as in the Luxe Glow pilot); availability for Salon Live where it can be connected.
      • Sales reports — exported from your salon software and matched to loyalty members by staff, so eligible sales earn points. A workflow, not an API.
      • Till / stock — stock levels for the Lotion Wall where your till can share them; otherwise reservations arrive like enquiries.
      • Equipment data — hours for sunbed maintenance tracking, or entered by staff.
      • WhatsApp, SMS or phone — the "speak to someone" handoff, however your salon prefers.
      • Google reviews — review invitations offered to every customer, never only happy ones.
      • Your service provider — engineer requests, sent only once you've connected them and agreed what's shared.

      In these demonstrations nothing is connected and nothing leaves your browser.

      Coming next

      Glow Guide

      Find the salon experience that fits you.

      • First visit
      • Lay-down / stand-up
      • Premium comfort
      • Spray / sunless
      • Salon guidance

      Being specified separately, with its own safety rules. Coming soon.

      Going live

      What's ready,
      and what needs connecting.

      The modules on this page are demonstrations with demo data — except where the Luxe Glow pilot has already proven one. Here's what each feature takes to run for real; we won't sell you a prototype as finished software.

      • Bed HealthIntegration requiredNeeds a secure staff log-in and a small back end (manual entry works without any equipment integration).
      • Salon LiveIntegration requiredNeeds your booking system, or staff updates stored on a back end.
      • QR Bed GuideCan go live with your siteRoom guides and QR codes can go live with your site; staff alerts and private feedback need messaging or a back end.
      • My GlowIntegration requiredNeeds your salon software plus secure customer log-in.
      • Lotion WallCan go live with your siteYour shelf, prices and reservation requests can go live with your site (requests arrive like enquiries); live stock needs your till.
      • Ask the SalonCan go live with your siteRuns on your approved answers — no integration needed. The hand-off uses your phone, WhatsApp or email.
      • Glow ClubLive in the Luxe Glow pilotRunning at Luxe Glow Studio with real members: points from eligible sales via the salon’s sales-report workflow, credit redeemed and confirmed at reception. Runs on the TSW growth-system back end, around your existing salon software.
      • Team & Shout-outsCan go live with your siteTeam profiles can go live with your site (with each person’s consent); shout-outs need a back end.
      • Holiday ModeCan go live with your siteThe planner and booking links can go live with your site; reminders need messaging.
      • Glow GuideComing soonSpecified separately, with its own safety rules.

      TSW / Salon system

      This isn't
      a website template.
      It's your salon being built around you.

      Your salon

      Your build

      Website
      Ready
      World
      Choose a world
      Experience
      Standard
      Market
      United Kingdom
      Equipment
      Not chosen yet
      Salon system
      No features selected yet

      Optional add-ons · ask about any feature · no prices until you've told us what you need.

      Continue my build

      Questions salon owners actually ask

      Questions about the growth system

      Is the TSW Salon System live software, or a demonstration?

      Both, honestly labelled. The loyalty and rewards engine — Glow Club, salon credit, QR onboarding, staff confirmation and the sales-report workflow — is live at Luxe Glow Studio with real members. The other modules on this page are working demonstrations with demo data for a fictional salon; the "Going live" list says exactly what each one needs to run for real.

      Is the TSW Salon System live software, or a demonstration?

      Both, honestly labelled. The loyalty and rewards engine — Glow Club, salon credit, QR onboarding, staff confirmation and the sales-report workflow — is live in our own UK salon with real members. The other modules on this page are working demonstrations with demo data for a fictional studio; the "Going live" list says exactly what each one needs to run for real.

      Does it replace my booking system, till or salon software?

      No. It's the growth layer around the system that runs your salon, not a replacement for it. Customers are handed to your own account system for minutes, courses and bookings; loyalty points come from your sales through a staff-reviewed workflow. Where nothing is connected, your team updates things by hand and the screen always says where the information comes from.

      Do customers earn points on tanning?

      If your salon wants them to. You choose which sales are eligible — courses, minutes, retail, spray tans — and the rate. In the Luxe Glow pilot, eligible sales from the salon's Salon Tracker sales reports are matched to members and award points once, at the salon's rate; the credit is redeemed at reception and confirmed by staff.

      Do clients earn points on spray tans?

      If your studio wants them to. You choose which sales are eligible — spray tans, packages, retail — and the rate. Eligible sales are matched to members and award points once, at your rate; the credit is redeemed at reception and confirmed by staff.

      How much does the growth system cost?

      The website tiers on the pricing page don't change. The salon app and growth system are priced around your salon after a conversation — we're not inventing a monthly number before we've seen what your salon needs. Tell us which parts fit and we'll say honestly which are worth it.

      Does Bed Health tell me when to replace lamps?

      It tracks hours against the thresholds you or your engineer set from the manufacturer's guidance, and warns as a bed approaches them. TSW doesn't set or guess replacement intervals, and it never diagnoses a fault — it records what staff saw and helps you call the right engineer.

      Does Ask the Salon give tanning or skin advice?

      No. It only answers from your salon's own approved information — beds, prices, opening hours, parking, first visits. Anything about skin, health, medication or session times goes straight to a member of your team.

      Does Ask the Salon give tanning or skin advice?

      No. It only answers from your studio's own approved information — shades, prep, prices, opening hours, parking, first visits. Anything about skin, health or medication goes straight to a member of your team.

      What about customer data and privacy?

      The demonstrations use fictional people and store nothing personal. A real customer portal needs secure log-in, permissions, a proper back end and privacy controls, built for your salon and your market — and customers never see staff notes, fault records or other customers.

      Does it work outside the UK?

      Yes. Modules follow your market's wording, currency and contact options, and sunbed-specific modules switch off in markets where salons don't offer UV tanning.

      Get started

      Ask about the growth system

      Tell us about your salon and the software you run today. We'll tell you honestly which parts are worth it for you — and which aren't.

      01302 965482

      enquiries@loudcrowd.agency
      Based in Doncaster · Built in the UK, made for tanning salons everywhere