TSW / Growth control room
Tanning salon marketingYour salon is open 10 hours.
Your marketing works 24.
- Search
- Found
- Chosen
- Booked
- Review
- Return
A great site is step one. Getting found is step two. We handle the local marketing that helps your tanning salon become the one people in your area choose — the Google Map Pack, the spray-tan and sunbed searches that convert, and a steady review flow (reviews are one of the things Google's local results take into account). Run by people who do exactly this for their own salons.
Your salon
Marketing system
- SearchStandby
- GoogleStandby
- WebsiteOnline
- BookingStandby
- ReviewsStandby
- RetentionStandby
Illustrates the marketing process — not live data.
Where the bookings come from
Found. Chosen. Booked. Back.
Doing it yourself? Our guide to getting more tanning salon customers has the ideas we'd start with.
Get found.
"Tanning salon near me", "sunbeds [town]" — these show a map and a handful of salons. Being one of them is where many local bookings start, so it's the first thing we go after: your Google Business Profile, done properly.
Spray tan, booth tan, sunbeds, courses — each searched differently. A page for each, built to rank and to book, catches every kind of tanning customer.
Get chosen.
Being found isn't the same as being picked. Real photos of your beds, booth and rooms, prices on show, and reviews next to the treatment they mention are what make a customer choose you over the salon down the road.
Get booked.
Traffic is wasted if the site doesn't book. Clear prices, one-tap booking and fast mobile pages turn search visits into paying customers.
Get them back.
A steady flow of Google reviews lifts your local visibility and convinces first-timers — we set up an ask your team will actually use. Then course and membership reminders, WhatsApp for quick rebooking, and offers for quieter days bring regulars back.
The honest reading: tanning search volumes are smaller than big national markets, but they're local and high-intent — someone searching "spray tan [town]" wants one now. Show up well for those and the diary follows. That's a marketing job we know cold, because we run it on our own salons.
Want to do some of it yourself first? Our guides cover how to get more tanning customers and loyalty ideas worth trying, plus your Google Business Profile and getting more Google reviews.
Free search review
Who owns
your area?
Find out who owns your area's tanning searches. Tell us where your salon is and we'll look — properly, by hand — at who holds the local results for spray tan and sunbeds where you are, and what taking a spot would involve.
Questions salon owners actually ask
Marketing questions
What marketing actually works for a tanning salon?
Local Google first — the Map Pack and "near me" searches heavily influence where people book a tan. Then a site that converts the click, and a steady stream of reviews. Social helps show off results (especially spray tans), but it rarely beats Google for someone who wants a tan this week.
Do I need to spend on ads?
Usually less than you'd think. Tanning is a local, finite market, so once your Google Business Profile and website are right, most of the work is local SEO and reviews rather than a big ad budget. We'll tell you honestly if ads make sense for your area, and when they don't.
How do you get more spray-tan bookings specifically?
Spray tan is often an occasion purchase — a night out, a holiday, a wedding. We build a dedicated spray-tan page targeting those searches, make booking effortless, and lean on reviews and before/after proof, since that's what convinces a first-timer to try it.
What about reviews?
Reviews are rankings and trust rolled into one for a local salon. We set up a simple ask — a direct link handed over at the end of an appointment — so reviews come in steadily. It's the cheapest, most powerful marketing a tanning salon has, and most don't do it properly.
Your salon · Marketing system
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your salon?Ready to build
for real?
Built in the UK · made for tanning salons everywhere
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Get your free search review
Tell us where your salon is and we'll look at who holds the local results for spray tan and sunbeds in your area — and what taking a spot would involve. No obligation.