Built in the UK by people who actually run tanning salons, for salons from Doncaster to Miami.
Status: standby
Standby
STATUSOFFGLOW0%
Bed / How we showcase your equipment
Your website should make it easy for customers to understand your equipment, compare sessions and choose the right experience — before they walk in.
Example salon setup
Design / Ten worlds
Ten completely different visual directions, one platform built specifically for tanning. Pick the world that feels like your salon; we tailor it to your brand.
Explore all designsBooking / The actions that matter
We build websites around the actions your customers actually want to take — one tap, on every screen, on the phone where nearly every tanning search happens.
SEO / Local search
We build tanning websites with local search and Google visibility built into the structure — location pages, treatment pages and a Google Business Profile that work together.
Mobile / Where customers find you
Because most salon customers will discover you on their phone — fast, clear, prices where they look, and Call · Prices · Book pinned to every screen.
Marketing / After hours
Your website is the hub connecting search, social, bookings, reviews and customer communication — so the diary fills while you're at home.
Glow Theory
Choose your experience
Selected experienceStandard
Glow TheoryStandard experience
Your everyday tanning experience — beautifully presented.
02 / Real proof
We don't just build tanning salon websites. We run tanning salons.
Rotherham
Automated spray booth, premium sunbeds, and a site built to own local spray-tan searches.
Live pilot for our branded salon app and Glow Club loyalty. How the pilot works →
Conisbrough, Doncaster
A walk-in salon, structured for local sunbed searches and people who just turn up.
Sunbed shop
Quick top-up customers — prices and opening hours first, on every screen.
See the salons we actually run
Websites from £595
03 / The machines
Real tanning technology.
Real salon experience.
Real websites built around it.
From next-generation LED systems to premium commercial sunbeds, we build websites that make your equipment part of the experience.
megaSun
“The statement bed”
K11 Air · K11 Air Loft
On your website
megaSun
“LED technology”
K9S · K9SL
On your website
megaSun
“The future of stand-up”
T9 stand-up
On your website
Ergoline
“Light. Design. Experience.”
Ergoline Prestige · also Spectra Lightvision
On your website
Ergoline
“Precision light technology”
Ergoline Spectra LED face-tanning technology
On your website
Luxura
“Stand-up performance”
Luxura vertical
On your website
Luxura
“Commercial classic”
Luxura vertical
On your website
Luxura
“Premium salon style”
Luxura Jewel
On your website
Brand and model names identify equipment salons run. We never publish specs we can't source from your manufacturer's own documentation. Official films play in the manufacturer's own player.
TSW / Website · App · Growth
Your website and local SEO bring customers in. Your app, loyalty and marketing bring them back. That's the whole job, and it's why the three layers are built as one. Your website. Your app. Your customers. Your growth.
Found on Google. Chosen over the salon down the road.
A premium tanning-specific website that’s yours once it’s paid for, built around your beds, your prices and the local searches that turn into visits.A premium spray-tan-specific website that’s yours once it’s paid for, built around your treatments, your prices and the local searches that turn into visits.
See the ten designsYour salon in their pocket.
A customer account, salon information, your beds, the lotion wall and offers — in your brand, added to their home screen from a QR at the desk.A client account, studio information, your treatments, the lotion wall and offers — in your brand, added to their home screen from a QR at the desk.
See the salon appThe growth engine behind your salon.
Loyalty and rewards, campaigns, salon credit, QR onboarding, referrals and the staff tools that make it work at the desk — around the software you already run.
See the growth systemThe branded salon app
Your brand goes deeper than a logo.
Your wordmark.Your colours.Your type.Your bedsYour treatments.Your offers.Your rewards.Your customer experience.
The Luxe Glow Studio pilot is Luxe Glow's app: its wordmark, its champagne-on-black palette, its serif, its beds by name and its own words for everything. Tap through it.
Keep the system that runs your salon.
Add the system that grows it.
Your till, bookings, minutes and bed control stay where they are. TSW is the customer and growth layer around them. How that works →
Good evening, Amber
Your glow.
Your way.
Walk-ins welcome · 8 sunbeds & a private spray tan boothWalk-ins welcome · a private spray tan booth
Your minutes, courses and bookingsYour packages and bookings are held securely by our salon booking system.
Tap a screen, or swipe the phone. Live pilot — Luxe Glow Studio. Screens modelled on the production app with illustrative data. No real customer, balance or salon figure is shown.
04 / Built for tanning
Same salon. One site is built around a template's menu — the other around what tanning customers actually look for.
Generic website
Local tanning searches are often heavily influenced by Google's local results. Your website and Google Business Profile are structured to compete for them.
Show the beds, the rooms and the price list — so a first-timer knows exactly what they're walking into.
One tap to book, call or find you — on every screen — plus courses and memberships that sell themselves.
Your branded app and growth system give customers a reason to come back — points on eligible purchases, credit at reception, offers and referrals. The growth engine →
05 / Design worlds
Ten looks. One built around your salon.
Glow Theory — Luxe
Quiet. Expensive. Unhurried.
Experience LuxeA dark showroom, a premium bed under warm light, champagne on black. Quiet, expensive, unhurried.
Signature: Canopy opens · champagne glowBrowse all ten worlds side by side → Your app is built in your brand, not ours →
06 / See your salon
Your build so far. Change anything — your world, experience and equipment stay put.
Your build
Start again? This clears your salon name, location, world, experience and equipment.
See your salon
Luxe × Standard
Welcome to
Glow Theory
Premium sunbeds · Spray tan · Courses
A preview of your homepage in the Luxe world. Contact buttons follow how salons in the United Kingdom are usually contacted.
Example search appearance · SEO preview, not a live search result. We never promise rankings.
glowtheory.co.uk
Glow Theory | Tanning Salon
The title and description we'd write for your homepage. Add a town or city to see the local version.
07 / Pricing
One-off build, yours to keep. First 12 months’ hosting included.
Optional SEO & marketing from £197+VAT/mo — only if your town needs it.
08 / How it works
Beds, treatments, town — two minutes.
One of ten looks, tailored to your brand.
Fast, mobile-first, set up to be found.
On your own domain, yours to keep.
09 / Build it for real
Glow Theory
Your salon. Your world. Your website. Your app.
Built in the UK. Made for tanning salons everywhere.
Get started
Two-minute form or a straight phone call — either way you get an honest read on what your salon’s site and local searches need, before you spend anything.
Questions salon owners actually ask
Better than any generic web agency — we run tanning salons ourselves. Luxe Glow, Tantastic and Ibiza Sunbeds are our own. So when we build your site we already know what a first-timer worries about, why the price list has to be crystal clear, how spray-tan and sunbed customers search differently, and what actually turns a browser into a booking.
A fast, mobile-first website that’s yours once it’s paid for — homepage, treatments, prices, opening hours, a proper Google-friendly location page, and tap-to-call or book on every screen. Set up so people searching for a tanning salon in your town find you and walk in. No rented pages, no lock-in.
Yes — that's the point. Most tanning searches are local ("tanning salon near me", "spray tan [town]", "sunbeds [town]"), and they're often heavily influenced by Google's local results. We structure your website and Google Business Profile to work together and compete for those searches when someone in your town is ready to book.
Sites start from a one-off build fee with optional monthly marketing on top — full bands on the pricing page, published. Because tanning is a finite local market, most salons need a good site plus steady local SEO, not a big ad budget. We'll tell you straight what your patch needs.
No. The website stands on its own and most salons start there. The branded salon app and growth system are the next chapter — add them when you want customers coming back more often, not just finding you.
Not yet. Today it installs straight to the customer's home screen from a QR at your desk — no download, no store, your icon. App Store and Google Play options are on the roadmap, and we'll say so plainly when they're live.
You keep the system that runs your salon. In our live pilot at Luxe Glow Studio the app hands customers to their Salon Tracker account and awards loyalty points from the salon's sales reports through a staff-reviewed matching workflow — not an automatic API or live sync. We don't claim other integrations until they're built and proven. How the pilot works →
Tanning Salon Websites is run by the team behind LoudCrowd, the Doncaster SEO and web agency. We build and run tanning salon websites as part of that — the studio does the technical work, and our own salons are the proof it works.
Photo credits, resized or cropped for this page: Tanning bed 03 by Ktkvtsh, CC BY-SA 4.0 · Indoor tanning - Flickr - Kristoffer Trolle by Kristoffer Trolle, CC BY 2.0 · Ergoline Prestige 990 by Mrsudol99, CC BY-SA 4.0 · Tanning bed 02 by Ktkvtsh, CC BY-SA 4.0.
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